THE CLIENT

A startup in the meal kits industry based out of Canada. The startup is focused on the vegetarian niche and after 2 years of operations, the executive team has decided to pursue sustainable growth in 2021. In a competitive meal kits sector with over 150 competitors and 2 deep pocketed public traded companies, the executives were eager to find their marketing edge to compete sustainably.

THE PROBLEM

The client is a bootstrapped and founder led meal kits producer in Canada. Customer acquisition had been mainly centered around organic social media marketing. In a budget tight environment for the startup, the executives had…

Intenuit

Public Journal to Share Insights and Case Study on Competitive Intelligence for Business Excellence.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store