A startup in the meal kits industry based out of Canada. The startup is focused on the vegetarian niche and after 2 years of operations, the executive team has decided to pursue sustainable growth in 2021. In a competitive meal kits sector with over 150 competitors and 2 deep pocketed public traded companies, the executives were eager to find their marketing edge to compete sustainably.


The client is a bootstrapped and founder led meal kits producer in Canada. Customer acquisition had been mainly centered around organic social media marketing. In a budget tight environment for the startup, the executives had…


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